Cell and Gene
Manufacturing Platform
Manufacturing Platform
The ask.
Tasked with building out an entire site based off an existing landing page. I was responsible for developing user flows, site architecture, wire frames and the visual design. New companies often build a quick, landing page to direct users to once initial news of their product launches. These are typically short and a way to capture email leads. Our team had to take that existing page and develop a strategy on how to educate users as well as guide them to specific products.
Tasked with building out an entire site based off an existing landing page. I was responsible for developing user flows, site architecture, wire frames and the visual design. New companies often build a quick, landing page to direct users to once initial news of their product launches. These are typically short and a way to capture email leads. Our team had to take that existing page and develop a strategy on how to educate users as well as guide them to specific products.
Organizing the platform.
With a wide range of products, we built the site architecture with a simple and direct strategy to educate users and to introduce them to the full product line. It was important to include educational materials throughout the site including on the product pages themselves.
With a wide range of products, we built the site architecture with a simple and direct strategy to educate users and to introduce them to the full product line. It was important to include educational materials throughout the site including on the product pages themselves.
