Client
South Beach Aperitivo - An Australian made spirit, forged with native botanicals such as salt bush, wild myrtle and strawberry gum, sourced along the western coast.
Brief
To create an identity and brand positioning for South Beach Aperitivo, aiming to capture the essence of the proud coastal culture of Fremantle but ensuring to stay away from traditional Italian aperitif references.
Solution
First we have to work out, who is SBA?
South beach aperitivo is a Southern Hemisphere owned,
Northern Hemisphere inspired, new world aperitivo.
We are honest and familiar. Witty but not crass.
We long for real time with real friends. Above all we are authentic.
Next was finding the sweet spot between heritage Australian beach brands and clean contemporary design, we aimed to create a look and feel that would feel comfortable in both beach bar or high end cocktail bar.
The logo is very much a litteral representation of slow sunsets along the west coast, with the sun just dipping behind the lapping waves. This is accompanied with a suit of assets, inspired by traditional surfing iconography and heritage Aussie beer brands. The most prominent icon being a small sprig of salt bush, the brand most unique botanical.
