Ornskov
Case
Ornskov is a pottery studio and ceramics store named after its founder Anders Ornskov. The studio is located in Copenhagen, Denmark, and positions itself as an authentic art space for both professional and beginner potters. The space is carefully curated by an experienced team that provides a perfect environment to learn, getting inspired, and relax, while studio facilities allow students and members to come together to create and network. Both the studio and ceramics for sale are designed for those who appreciate art in any form and understand its value. For those, who prefer exclusiveness, originality, and longevity instead of fast fashion and trends. The Ornskov believes the beauty is in uniqueness, and provides timeless classics for those who value.
Solution
The brand identity’s goal was to attract the brand’s target audience and like-minded people through conveying the Ornskov’s fundamental values and beliefs. A Scandinavian style was encrypted into the minimal and clean design to transmit the brand's authenticity and originality. The text layout with a serif type and large clean spaces is unique and functional, it indicates exclusivity and reliability of the brand. The logo mark visualises a jug, giving a hint on the craft business niche by its "rough" style. The combination of a serif type in a typographic logo with a simple jug mark unites formality and informality. Such an approach allows target audience to perceive the brand as a classy label beyond trends that provides quality products and services for those who care about uniqueness and like feeling special.
