Branding for a guatemaltecan family owned local restaurant.
The main concept for the graphic identity campaign was substracted from the beautiful Guatemala flag and the no less beautiful popular word "malaya" which means a nostalgic feeling for something or someone which or whom is no longer with us, much like the word "saudade" in portuguese or nostalgia in spanish.
The main concept for the graphic identity campaign was substracted from the beautiful Guatemala flag and the no less beautiful popular word "malaya" which means a nostalgic feeling for something or someone which or whom is no longer with us, much like the word "saudade" in portuguese or nostalgia in spanish.
