I recently had the pleasure off building a new brand and packaging system for Hype Tax Cannabis, a fresh brand hitting the shelves in Washington State this year.

The brief was simply to go hard for shelf appeal and use a lot of bold, eye catching illustration. The hope was to help garner attention for this new brand as it works to claim shelf space in an already mature – and crowded – market.

This is the second series of packaging designs to debut under this new brand.