Life Science Campaign
My role.
We needed to announce an early access program for a new transcriptome analysis technology. We built a landing page and HubSpot marketing campaign.
This was a small team, I worked with an art director and copy writer to come up with concepts for the campaign. I prototyped, wire framed and designed the landing page. I also handled creating and integrating a HubSpot mailing campaign.
Visual approach.
The design approach was to highlight users and overlay their image over their RNA script. That script was a nice reoccurring theme that helped unify the page. We animated the RNA script within the header to increase engagement on the page.
HubSpot Template.
We also designed email templates for each stage of the HubSpot campaign.
Emails have strict HTML rules. Building the unique elements allowed for creative layouts that the client was able to update themselves moving forward.
