Pharma Patient Portal
My role.
I had a strategic role in this project and it was a great opportunity to use UX/UI principles to solve a tough client ask. Working with a small team, I was tasked to build out the site map, user flow.
The ask.
The goal of the portal was to get the right resources in the users hands and have them register for the Patient Engagement Program. They needed to have access to specific PDFs depending on the users age, treatment stage and their interests. They also wanted the user to be able to favorite that content and have it saved under their own personal login.
After mapping the user flow and developing prototypes, we decided that a widget would be the best solution for the users.
Mobile first.
Our mobile first approach, made for a good, mobile experience but also kept the widget above the fold for desktop users, not disrupting any other content.
Simplifying things.
Now, patients with acute Lymphoblastic Leukemia (ALL) and their families can better understand their treatment plan, lessening one of the most overwhelming parts of their journey.
