I worked on the first part of the identity search for the Chelton Hotel in Brussels during my collaboration time at Modern Practice; here is the result of some days work.
Location, side and front view.
The identity had to be as unique as the building itself. Aim was to find elements that would quickly bridge to the 'facade'.
Although the rather easy abstracted remake of the windows - grid looked fairly interesting, it was lacking consistency. So we decided reduce it even more. i.e. concentrate on 'one window' alone.
Repetition of key shape in rotation to form a new grid.
Alternative for the identity was to find matching colors; these are some of the suggestions.
Fini. Comments and feedback always appreciated, thanks for the time.
