As a capstone marketing project, we were given the opportunity to seek out small businesses and recreate/freshen their marketing plans. We were expected to freshen up what already existed, but to also present the company in a final presentation with new marketing campaigns and ideas to move forward.
As a group, we defined the target market being young men and threw out ideas of expanding to women with his designs. There really were endless opportunities in this project. We focused on what was at hand and presented the, "Throughout the Years" Campaign. This gave families opportunity to personalize the purchased wallet and pass it down throughout the years. The campaign would also let people create "lines" of wallets - for example "Johnson" could be the label of a certain design and so on. I had a photo shoot with Kramer's product and enjoyed playing around with Photoshop and his design visions for Hank.
