Interativo / TV Jornal
From Pernambuco's affiliated channel of SBT, a big TV channel in Brazil, the program "Interativo" was broadcasted Monday to Friday at lunchtime it and focused on musical attractions and entertainment.
To be able to interact with the public is very important to build a channel of comuniccation. Building a bridge between brand and audience to create the identity and content all together. With that in mind, we seek to create an interaction platform when developing the visual identity. An identity that speaks, but that also reflects the speech of its audience.Seeking to make the brand even more personal and relatable, we were inspired by the symbolic universes of everyday life.
To be able to interact with the public is very important to build a channel of comuniccation. Building a bridge between brand and audience to create the identity and content all together. With that in mind, we seek to create an interaction platform when developing the visual identity. An identity that speaks, but that also reflects the speech of its audience.Seeking to make the brand even more personal and relatable, we were inspired by the symbolic universes of everyday life.
It was in the vernacular – a popular visual language that permeates the facades, signs and posters of our urban landscape – that we found the identity that inspires the new Interativo.
We made a modern and youthful vc of this language, adding texture and personality to the brand.
Savia
Interativo / TV Jornal
Da TV Jornal afiliada da SBT em Pernambuco, o programa interativo era exibido de segunda a sexta na hora do almoço e tinha como foco atrações musicais e entretenimento
Para poder realmente interagir com o público, é importante abrir uma via de comunicação. Uma ponte entre marca e audiência. Construindo em conjunto a identidade e conteúdo. Pensando nisso, buscamos criar uma plataforma de interação ao desenvolver a identidade visual.
Uma identidade que fala,
mas que também reflete a fala de seu público.
Buscando tornar a marca ainda mais pessoal e relacionável, nos inspiramos nos universos simbólicos do cotidiano.
Foi no vernacular – linguagem visual popular que permeia as fachadas, placas e cartazes de nossa paisagem urbana – que encontramos a identidade que inspira o novo Interativo.
Fizemos uma releitura moderna e jovem dessa linguagem, adicionando textura e personalidade à marca.
Savia
