Mari is a new In-Drink made from Riesling white wine,
Elderflower and naturally stimulating Mate.
The Lama is a perfect mascot for our drink, since it comes
like the Mate from South America, it's a curious and
social animal and in Europe is often held in wine-areas.
Elderflower and naturally stimulating Mate.
The Lama is a perfect mascot for our drink, since it comes
like the Mate from South America, it's a curious and
social animal and in Europe is often held in wine-areas.
The Claim "Join the Lama" enhances the feeling that drinking Mari is something you do in a community.
To promote our Drink we designed minimalist posters and ads with cheeky headlines.
© Katrin Bichler, Kathrin Heimel, Stanislaw Lewicki, Jonas Weber