I created a new visual identity for ABS (www.abs.fi) - The Association of Business Schools in Finland. They wanted to target more girls since the number of female applicants had reduced over the last few years.

The slogan is 'Ovi Mahdollisuuksiin' which means 'Door to opportunities'. The business schools in Finland provide a lot of opportunities and a semester abroad in one of their collaborative schools, hence the globe.

Graphic design, illustration and copywriting (slogan) by Sofia Langenskiöld.