TheGoodBunnyClub Cinematic Animation
My animation rendition for the mental awareness fashion brand TheGoodBunnyClub created by Alice Yuen portrays the story of a bunny that is no longer needed in society. They are labelled as broken, thus to be tossed away. In the darkness these lost souls unify against the odds to find their own path free of social expectations and judgement.
The eyes are lifeless, headless bunnies stack on top of one another like a trash heap. This scene is an ode to our social hierarchy of how once you have hit rock bottom no one is around to help. Those struggling with personal, mental, and physical issues are left to deal with it on their own until their expiration date.
Prerendered sequence: no texture, no light, raw camera view
This overview of the stage, shows the environmental setup and lighting sequence. Only when the outsider bunny opens the manhole will light peer into the bottomless void of bunnies and camera rig.
The camera work was set on a single rig, with no cuts in between shots. Tempo of camera movement was determined through the pacing of the song with gradual acceleration and slowing.
Close look at the bunny head models. The main features are the curved ears, glowing eyes, and w shape like mouth piece. This is my 3d representation of Alice Yuen's 2d character depicted in her drawings and brand logo.