TEE 'N TIN FOR THE TOUCHDOWN
During 2011-2012, I worked with the NFL's licensed retail partner for consumer goods. During a kick-off meeting (pun intended and delivered), our teams sketched out a new marketing initiative for NFL apparel. This new project included a 3D NFL logo in the shape of a container so that it could hold a specific NFL team shirt.
The challenge -- Design a product package that embodies the spirit of the NFL.
We worked closely with our Stephen Gould Corporation China team to identify facilities that could help us bring this tin to life. Starting with concepts, we identified important elements for this project: smooth lines, vibrant color, and a tin that the user would enjoy just as much as the shirt inside.
Along with the tins, we coordinated marketing efforts for the tin labels. Each label corresponded to the specific shirt associated with the tin -- Color: Home or Away, Size: Large or XL.
Careful consideration was taken on distribution spreadsheets -- NFL displays would need to be distributed across the United States to retailers. Each retailer requested a specific quantity of displays -- each loaded with a specific quantity of team tins. I oversaw the distribution and logistics, ensuring everything arrived as requested.
NFL Tins, Shirts, and Displays were all well received by retailers nationwide!
