Royal Botanical Gardens Victoria
Annual Report 2017-18
Develop an annual report publication for Royal Botanical Gardens Victoria.
The Brief
Arrange a nice flow of narrative from 6000 words taken from the original annual report with concept-driven creative direction using engaging and communicative original visual and typographic direction.
The Concept
Representing a connection and system of nature, the gardens and the stakeholders include the public. Nature is something that can’t be contained, always evolving, and can be enjoyed, and give a warm and calming sense.
The Solution
The visual is created using various leaf shape stamps—showcasing the leaves texture enhanced with halftone dots texture (representing system). The warm tone and greenish and brownish monotone colour relate back with nature and their friendly and calming effect. In some visual, one of the leaves is ‘out-of-the-box’ giving the sense of nature that can’t be contained, and a combination of leaves that create a new shapes representing they are changing and evolving.
