A lot has changed since 1991, but one thing hasn’t: the young.
They’ll always be creative, passionate, idealistic, and free spirited. And we wouldn’t have them any other way. So to celebrate Pull and Bear’s 30th anniversary, we launched 30 YEARS YOUNG. An international campaign across all channels, from social to in-store, with a clear message for the youth that have inspired the brand over the last 3 decades: Never change.
Agency: Officer&Gentleman
Like any good birthday, it had its own party. It was hosted by Cristinini on Twitch where we did a throwback to the 90's with special guests such as Ale Agulló, Callum Grant, Guillermo Campra, Inés Hernand, Tamara García or Werlyb.
