In the creation of the packaging and the design of the label for the Tsipouro “Thalassa”, the fluid image of the sea is reflected both in the image of the packaging design and in the visual display created by the choice of the clear and large in diameter bottle. The label includes in its visual concept the linear depiction of a complete visual reference, which represents the dominant element of the product’s name “Thalassa” (Sea), but also the process of product’s distillation. The sea, the boat, the fire and the distillery pot constitute the structural visual elements of the product label’s content, while the colour code of the packaging, in white, gold and blue, enhances the visual communication of the design elements.
Design by Artware
Client ENPOKA - DISTILLERS UNION OF KAVALA SA