Our final assignment was to create a brand identity package. I chose to do a bit of personal branding around my brewing operation, 717 Brewing Company. Since it is a home brewery, I wanted to highlight hand crafted, one-of-a-kind, luxurious characteristics. 

The identity package includes the 717 mark, 12 oz lable, growler lable, business card, hand stamp, coaster, and personalized tag.

The label was my primary focus in this package. All bottles are hand capped and sealed with wax. The horizontal bands on the 12 oz bottles reflect the 717 mark. The bottom two labels will always be the same (printed--batch number, bottle date, and ABV are written in) and can be mass produced. The top label will change for every brew in name and color.

Because the growler is a much more rare venture, a unique label will be printed for every batch.