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Indisha - Fine Arts Trust
BACKGROUND

What started as dance classes in a small room of an apartment, grew into a dance school and later, an arts trust based in Chennai, India with a greater mission to empower dance students to make meaningful contributions to their environment and community through art. With its 10th-year anniversary approaching, Indisha has ambitious plans to open a new studio, publish a community magazine, direct dance productions, organize environmental awareness campaigns, and do much more. 

As an arts trust with an array of different services and branches, they needed help creating a uniform brand for their various verticals (primarily, their dance school, Indu and Nidheesh: the Duo, and their work in environmental advocacy). ​​​​​​​​​​​​​​ 


PROCESS

Indu and Nideesh, the founding members/co-directors of Indisha, are dancers who observe and draw inspiration from the subtleties of nature and it was important to them that this was represented as a part of this new identity. They described themselves as disparate personalities who find harmony through their contractions and contrasts. In this mark, I present the themes of Indisha's dance philosophy through symbols that celebrate the human symbiosis with the environment, with an aim to represent nature as a balancing act - much like Indu and Nidheesh do.
Indisha - Fine Arts Trust
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Aisvarya Chandrasekar

Indisha - Fine Arts Trust

4
107
3
Published: