Freeco

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CBD Drops are a natural cannabis extract. Those drops are taken for muscle pain, arthritis, anxiety and other symptoms. Such drops are even created for animals that are also experiencing stress and pain.The packaging design is based on abstraction, which shows the effect of the drops for the consumer: concentration and focusing of attention, relaxation, motivation and energy. White packaging is associated with medicine and purity, while the abstraction itself adds originality and brightness to the brand. The brand logo reflects the product category: waves in the letters “e” are associated with liquid and are also a metaphor for the effect on the consumer.