【感触美好，向光而行】
抖音设计语言2.0升级 概念视频
抖音设计语言2.0升级 概念视频
Creative concept
Light is everywhere in life and can be easily touched. Using it as a bridge and link between users and products fits perfectly with the Douyin design concept.
The overall concept of the short film is based on the slogan of "relaxedness. Touching a better life, walking towards the light", using "light" and "change" as keywords, through the interpretation of "light" in different dimensions (including nature, life, And the mysterious optical change) to narrow the distance between the product and the user, making it easy to touch and feel the beauty of the online society of Douyin.
At the beginning of the short film, a highly designed building awakens in the morning light. The warm golden light sprinkles on the main body, with layers of faint halo. The light changes in the interior, and the vibrato logo-shaped light and shadow are reflected on the ground and wall. ..
The two-color ball on the stone table is similar to the loading of vibrato. It slowly rotates. When the light shines on the clean glass, it undergoes a subtle change.
The disc flew up instantly and turned into a button that automatically switched modes.
In the second half of the short film, we tried to visualize the texture of light, showing a rich UI interface; flowing natural color light; clever icon changes, and a series of design changes. It is always emphasized that light is a catalyst for changing the distance between Douyin and users.
The overall concept of the short film is based on the slogan of "relaxedness. Touching a better life, walking towards the light", using "light" and "change" as keywords, through the interpretation of "light" in different dimensions (including nature, life, And the mysterious optical change) to narrow the distance between the product and the user, making it easy to touch and feel the beauty of the online society of Douyin.
At the beginning of the short film, a highly designed building awakens in the morning light. The warm golden light sprinkles on the main body, with layers of faint halo. The light changes in the interior, and the vibrato logo-shaped light and shadow are reflected on the ground and wall. ..
The two-color ball on the stone table is similar to the loading of vibrato. It slowly rotates. When the light shines on the clean glass, it undergoes a subtle change.
The disc flew up instantly and turned into a button that automatically switched modes.
In the second half of the short film, we tried to visualize the texture of light, showing a rich UI interface; flowing natural color light; clever icon changes, and a series of design changes. It is always emphasized that light is a catalyst for changing the distance between Douyin and users.
Art design
Light is closely related to us. As an indispensable medium in life, we adopt a realistic approach to art style to make the picture more affinity. The product is more closely related to the user.
Dynamic preview
This short film animation is basically divided into two stages. The first half uses the audiovisual language of narration to slowly show the changing process of light and shadow and nature. The loading two-color ball is used to connect, the rhythm is gradually increased, and the smooth camera transitions and element animations express the vibrato. Design upgrade, the overall rhythm is relaxed
Material rendering
The short film is constructed with the main color of the brand, and realistic textures such as glass 3S are added to try to perfectly present the concept of real light. In order to make the final effect more natural, we tried countless art design and animation tests
