Backbone Branding's profile

"Bnavan" Brand Identity

Bnavan” Brand Identity


Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand.


Having the story of this common problem we have discovered a story in nature:  the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products.
For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers.
On the one hand, the black and white design is used for affordable printing , on the other hand conveys  primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.

The Direct to Customer sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations adding new stories of Bnavan heroes.

Brand Strategist: Lusie Grigoryan 
Brand Strategy Assistant: Nelly Stepanyan 
Creative Director: Stepan Azaryan 
Illustrator:  Elina Barseghyan 
Graphic Designer: Mane Budaghyan
Photos by: Backbone Branding & Suren Manvelyan
Animation: Sahak Zarbabyan 
"Bnavan" Brand Identity

"Bnavan" Brand Identity