尾巴生活野兽罐 FURRYTAIL BEAST CAN

Packaging
Illustrator

野兽Can是尾巴生活®新推出的宠物猫全价主食罐。为了尊重猫咪的猎食天性,野兽Can充分还原猫咪在野外“有肉、有骨、有血”的饮食结构。它一共有8种口味,分别是:牛肉、鸡肉、马鲛鱼、火鸡,以及鸸鹋、鹌鹑、兔肉、白条鸽。8种珍稀肉源和营养,给猫前所未有的野味大餐。
高级、野性是尾巴生活®品牌的关键词。由此出发,我们希望藉由包装带给消费者独特的视觉感受,既体现出与品牌相符的调性、也让产品拥有非常强的记忆点,最终,我们从字体版式、色彩、图形出发,创造了属于尾巴生活®的视觉识别。


Beast Can is a canned pet cat food. It has eight flavors: Beef, Chicken, Mackerel, Turkey, Emu, Quail, Rabbit and Pigeon. Eight kinds of rare meat sources and nutrition provide cats with an unprecedented feast.
PREMIUM and WILD are the key words of FURRYTAIL. Therefore, we hope to bring consumers a unique visual experience through packaging, which not only reflects the tonality consistent with the brand, but also makes the product have a very strong memory point. Finally, we have created a visual recognition belonging to furrytail from the font layout, color and graphics.


FurryTail® Beast Can
Package Design


DxD STUDIO

Client : FurryTail
Director : DD
Designer : Jan、Carmen
Photo : Dubi

WeChat : 100009628​​​​​​​

尾巴生活野兽罐 FURRYTAIL BEAST CAN
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Project Made For

尾巴生活野兽罐 FURRYTAIL BEAST CAN

Cat food package design of FURRYTAIL BEAST CAN. 8 flavors,red identity

Published: