Client : NutCrumbs Dubai
Project : Creative Strategy and Creative-Copywriting
NutCrumbs is a start up brand by a nut lover who makes her butters from scratch. The creative strategy involves building a story line with two characters, Mr. Nutter and his dog peanut(this is real stuff!). The brand is fun, gen-z and all about nuts! The idea was to make the creative content extremely generative exploring the relationship between the two characters.
