Giada Tamborrino Studio was tasked with conceiving an eco-conscious and elevated brand identity and packaging design for Amsterdam-based organic beauty brand LIV Botanics.
Inspired by old encyclopedia books, botanical drawings, camellia gardens, and lush nature, we brought to life the brand's visual identity with vintage references and influences from the contemporary world. We then applied it to the more tangible elements: packaging.
Finally, to create a cohesive and memorable unboxing experience, we selected sustainable materials that would represent the brand's sustainability commitment and remind us of ancient, precious botanical books without compromising on style or quality, simply because there is no need to.
To minimise the brand's carbon footprint, we printed locally with plant-based, non-toxic inks on elephant grass fibres grown a few Km far from the city of Amsterdam. The primary packaging box involves no glue, and it unfolds flat, revealing botanical drawings of the key ingredients included in each product along with their botanical name and information. The labels used for the bottles and jars are plastic-free, while the secondary packaging, paper tape, and wrapping paper used for the shipping are 100% recycled and recyclable, printed with non-toxic, plant-based inks.
CREDITS & THANK YOU:
Product Photos © LIV Botanics
Packaging printed by → Drukkerij Douma
Client’s website developed by → Studio Kanuka
Copywriting by → Crisp Copy
Lifestyle photography by → Giada Tamborrino Studio
