1.Visual Design : Changing old packaging to a new modern simpler look that appeal to customer eye, while still be able to distinguish Givrex from other products . keeping the logo design as it is to maintain its identity but with minimal changes to fit and go with new design. Each pack will have a color code that easy the find for the customer. Changing realistic photos to a window that shows the actual vegetables or fruits inside, which increase the liking and trust of the brand.
2. Structure design: Changing plastic packs to a more sustainable option made out of sugar cane plastic, which is a plastic replacement that look and function like normal plastic and serve the same needs while being more environmental friendly and 100% recyclable.
3.Save the food: The packaging is now available in 2 sizes instead of one to reduce food waste , one is for a family size with a zipper to be easily stored and used multiple of times, to reduce food from spilling or getting spoiled. The smaller one is a pack made for a one single use.
