Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander.
The result is a brand that gets better as time goes on.
That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
MGD took ownership of a lifestyle. And backed it up with great events and advertising.
Visual Library Volumes