These out-of-home ads blanketed downtown Chicago buses (inside and out) to promote Milwaukee as an easier, cheaper, gotta-check-it-out destination for summer fun.
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d3922413002555.5626fd87b2a92.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aa6af913002555.5626fdded70d0.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a0d48713002555.5626fdafa3731.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e060313002555.5626fddfb8ad7.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a2d29213002555.5626fd886609b.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e518b13002555.5626fddf3b69a.jpg)
All out-of-home and broadcast media pushed audiences to a custom microsite containing itineraries, videos, and sweepstakes via social media.
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c5b95513002555.5626fdbdc8931.png)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd29ac13002555.5626fdbe3fb35.png)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5bf60b13002555.5626fd98397b1.png)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/56b09a13002555.5626fde82b06d.png)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7f919613002555.5626fe4d8f85b.png)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f22b0213002555.5627132e2df3c.jpg)
![VISIT Milwaukee chicago summer 2012](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/27cb8113002555.562713602223a.jpg)
Series of :30 radio spots: