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长盛川·龙焙 青砖茶高端礼


龙焙为长盛川的顶级产品,缘起为皇室贡品系列,有诗云:“楚韵武陵高山茶,七十七道淬御礼”。既为顶级产品,整个包装的质感突破是首要解决的问题。因此我们创作一个以类似宫中的腰牌——龙牌来体现产品的尊贵感、质感。在纸张的选择上,反而选择了低调的布纹纸和檀木色,既体现了茶作为草木精华的内敛,也反衬了龙牌的高贵。时至盛世,如此皇室贡品,进入民间生活,不正是“宫宇九重,曾留香于皇室;乾坤万寿,已享誉民间”!
Longbei is the top product of Changshengchuan. It originated from the royal tribute series. There is a poem: "Chu Yun Wuling Mountain Tea, Seventy-Seven Quenching Imperial Ceremony". As a top product, the texture breakthrough of the entire packaging is the primary problem to be solved. Therefore, we created a brand that is similar to the waist brand in the palace—the dragon brand to reflect the nobleness and texture of the product. In the choice of paper, we chose low-key cloth paper and sandalwood color, which not only reflects the introverted tea as the essence of plants and trees, but also contrasts the nobleness of the dragon brand. In the heyday, such a royal tribute entered into civil life, and it was not exactly "Gong Yu Jiu Zhong, who once left incense in the royal family; Qiankun Wanshou, has been well-known among the people"!







长盛川·龙焙 青砖茶高端礼
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ilBEN 张艺彬

长盛川·龙焙 青砖茶高端礼

85
1.8k
2
Published: