Conclusions drawn from our brainstorming exercises led us to transition to the sports coaching market, saving expansion into the physical therapy market for our secondary product launch to provide ample time for FDA approval. We decided to focus specifically on swing-related sports such as tennis, baseball, and golf. We explored various forms of sensor technology and modes of feedback, creating concepts which demonstrated the general idea of combining these technologies into a feasible product. These included accelerometers, gesture recognition, and tag-aided gesture recognition for the sensors; and on-device touch screens, head-mounted displays, and smartphone incorporation.
We conducted multiple interviews with coaches and players of our target sports and released a survey to further assess the feasibility of our product concept. Feedback from this user research and market analysis of the three sports led us to focus our concept even further on solely golf coaching.
Renders and video by Marcus Townsend
PHYSICAL PROTOTYPE
This slightly smaller than scale prototype was 3D printed from solidworks renderings (by Marcus Townsend) in three parts, and then assembled.
PRODUCT EXPERIENCE
To demonstrate how the ForzaMotion would be used, I created a scenario using Ilustrator, Photoshop and iMovie
To demonstrate how the ForzaMotion would be used, I created a scenario using Ilustrator, Photoshop and iMovie
FORZARANGE 3D RENDER (by Marcus Townsend)
PRODUCT EXPERIENCE
To demonstrate how the ForzaRange would be used, I created a scenario using Ilustrator, Photoshop and iMovie
To demonstrate how the ForzaRange would be used, I created a scenario using Ilustrator, Photoshop and iMovie
The ForzaMotion is the title given to the set of glasses and portable 3D camera. The camera serves as a case holder for the glasses. Magnetic connectors placed in both the glasses and the camera hold the former in place when neither is in use. The camera is currently charged using rechargeable AA batteries, while the glasses have a rechargeable proprietary battery and are charged by the camera when docked.
The camera is built with a basic low power processor, 8GB of storage, as well as radios for Wi-Fi Direct (for connecting with the glasses) and a gyroscope to compensate for any tilt in orientation when set up by the user. The camera itself is a 3D camera capable of tracking complete body motion with a wide field of view. Once paired with the glasses, the camera captures and processes the motions of the user with precise detail, compares it to the ideal/desired motion software stored on the device, and sends the basic information to the glasses (and user) over the prior mentioned Wi-Fi Direct connection.
The glasses themselves only serve as a medium for the information dealt with by the camera, thus containing no processing hardware of their own and allowing them to be relatively lightweight. Batteries are stored in the compartments behind the ear and speakers for audible feedback are stored near the temples. The front frame contains a simple power button, a led indicator (for power/charging), a microphone for voice commands, and most importantly, an optical head mounted display. This display projects a translucent image onto the glasses lens. This feedback is simple and easy to understand, and gives the status of both the camera and the glasses. The lenses are generic and customizable.
The ForzaRange is a kiosk essentially combining the glasses and camera of the ForzaMotion. It uses the same camera, however a LCD touchscreen display is used for both feedback and system control.
