Visual Identity for the exhibition
Ukraine. A different angle on neighbourhood
Ukraine has been independent for thirty years. It is also close to us, bold, multi-faceted and surprising. Equally so is the exhibition Ukraine. A different angle on neighbourhood, organised at the International Cultural Centre. Works that say so much about our closest neighbour have never been presented to the Polish audience before. This different angle on neighbourhood, where mutual perceptions of each other come into play, brings the two countries even closer together.
The exhibition is complemented by film materials, photographs, posters, maps, and sculptures. An intriguing accent comes with the magnetic clothes by the fashion designer Tomasz Armada, stylistically referring to the attires worn by Cossacks and Sarmatians. The exhibition is accompanied by an extensive 250-page catalogue, working as a guide to the history of Ukrainian art.
Visual identification system
(color and animation)
The system was based on the colors of the Polish and Ukrainian flags, thanks to which we created a common color characterizing the ID. An additional will was the use of works of art, views of the Cossacks, Orthodox icons, kings who built narratives with the recipient. The faces were animated and set in motion.
