Children usually take very loving care of their cuddly toys – they are fed, bathed and made sure that nothing happens to them.

I wanted to transfer this loving relationship to the teeth. Each tooth is a character that you have to take care of very carefully – every tooth is something very special. 

When a new tooth arrive, it is welcomed and first given its own name, such as Rocky... or Bronco. Your new tooth now lives not only in your mouth but also digitally. You are now responsible for him and for all those who come along. If "Rocky" comes into the pupertät he throws off his milk tooth shell and comes out as an adult tooth again. 

Take good care of you.

The Evolution of a Tooth