Oregon Football "Eggshell Fresh" Uniform Launch
The 2021 Oregon Football Uniform kit included a disruption game uniform tabbed as "Eggshell Fresh." The overall goal was to emphasize the disruption with futuristic imagery and bold video. We were able to shoot the player on both a white background and within our team facility for contrast.
With the support of Director of Digital Media Josh Heim, Asst. AD for Creative Josh Philips and Video Production Coordinator Steve Pohl I was able to put together a creative direction which allowed produce graphics, photos and video for the launch.
The launch generated an enormous amount of traction on social media with dueling posts across @GoDucks and @OregonFootball social media channels; effectively our best performing uniform release to date.
Uniform Photography
Edited White BG Photos for Social
Social Media Graphics
Players of the Week Package
Uniform Launch Video
Filmed by Video Production Coordinator Steve Pohl
Edited by me
