A couple of stills made for a pitch for some nick's idents.
My concept was to create animations around the logo resembling the classic computer/smartphone animations, like, in this case, the loading bar and the chat balloons.
Some other would have seen the screen rotating from horizontal to vertical (as it was a smartphone screen) and the logo dynamically following, or a search bar dropping the logo's letter, or the logo appearing gradually on the screen, line by line, as is being downloaded, and so on.
My concept was to create animations around the logo resembling the classic computer/smartphone animations, like, in this case, the loading bar and the chat balloons.
Some other would have seen the screen rotating from horizontal to vertical (as it was a smartphone screen) and the logo dynamically following, or a search bar dropping the logo's letter, or the logo appearing gradually on the screen, line by line, as is being downloaded, and so on.