AirAsia Food social gifs
Food has always been closely associated with emotions/feelings and hence its a no brainer that when it comes to fastfoods or snacks/desserts that the purchase is often an impulse buy based on emotion or want rather than need. We came up with a series of fun gifs that aim to make this scenario relevant to our target audience and influence top of mind awareness as well as post purchase behaviour for both new and existing users of the AA Super App.
