SCENARIO
Gorillas is the fastest grocery delivery service ever, that allows users to receive their shopping in just 10 minutes.
That’s why the brand positioning is FASTER THAN YOU. Since nothing is true until it is proven, though, we’ve decided
to challenge the people living in the fastest city of Italy: Milan.
IDEA
We’ve put some different special discount codes on Gorillas backpacks, creating a promo that travels around the city
and transforming the bikers into a living and itinerant media. Since their deliveries are the fastest ever,
the real challenge is to spot Gorillas bikers in order to read and take a picture of the code on their backpacks.
the real challenge is to spot Gorillas bikers in order to read and take a picture of the code on their backpacks.
Through this initiative, we’ve given everyone the chance to discover
in an unexpected way Gorillas service and how fast they can really be.
in an unexpected way Gorillas service and how fast they can really be.
CASE HISTORY
CREDITS
CHIEF CREATIVE OFFICERS & PARTNERS: Livio Basoli & Lorenzo Picchiotti
SENIOR COPYWRITER: Cecilia Rocchetta
SENIOR COPYWRITER: Emanuele Accurli Abenante
ART DIRECTOR: Giovanna Mocchetti
JUNIOR COPYWRITER: Marco Luccitelli
JUNIOR ART DIRECTOR: Jacopo Guzzarri
CLIENT SERVICE DIRECTOR: Elena Panza
ACCOUNT DIRECTOR: Giulia Borina
SENIOR ACCOUNT MANAGER: Elena Castejon
JUNIOR ACCOUNT: Andrea Torrano
INTEGRATED PRODUCTION DIRECTOR: Matteo Pecorari
HEAD OF EVENTS AND SPECIAL PROJECTS: Laura Boy
PRODUCTION MANAGER: Giorgio Zattoni
POST PRODUCTION SUPERVISOR: Seba Morando
AV PRODUCER: Valentina Squillace
VIDEO EDITOR: Valentina Renna
JUNIOR VIDEO EDITOR: Diego Gonzalez Galicia
DIRECTOR: Valerio Musilli
DOP: Francesco Accentulli
SENIOR COPYWRITER: Cecilia Rocchetta
SENIOR COPYWRITER: Emanuele Accurli Abenante
ART DIRECTOR: Giovanna Mocchetti
JUNIOR COPYWRITER: Marco Luccitelli
JUNIOR ART DIRECTOR: Jacopo Guzzarri
CLIENT SERVICE DIRECTOR: Elena Panza
ACCOUNT DIRECTOR: Giulia Borina
SENIOR ACCOUNT MANAGER: Elena Castejon
JUNIOR ACCOUNT: Andrea Torrano
INTEGRATED PRODUCTION DIRECTOR: Matteo Pecorari
HEAD OF EVENTS AND SPECIAL PROJECTS: Laura Boy
PRODUCTION MANAGER: Giorgio Zattoni
POST PRODUCTION SUPERVISOR: Seba Morando
AV PRODUCER: Valentina Squillace
VIDEO EDITOR: Valentina Renna
JUNIOR VIDEO EDITOR: Diego Gonzalez Galicia
DIRECTOR: Valerio Musilli
DOP: Francesco Accentulli
