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In 2021 the ‘MESTO’ festival took place for the fifth time and this year it has become part of Nizhny Novgorod 800 years anniversary celebration and was easy to fit this event with its conception and thematics. Since this year the festival gets the status of ‘international’ having the participants from Europe. From June 17 to 20, new street art objects on the streets of Nizhny Novgorod were created by artists from Russia and other countries. The festival program also included an educational part: MCs, lectures and excursions.
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The concept of the festival is defined through rethinking the urban realm and its spaces including graffiti interpretation. Urban street art is a powerful tool in reflecting the
experience of the urban, provoking an engagement of urbanites with their environment, and in re-socialising public spaces. Encounters with urban street art within the everyday create social interstices, opening up ways of seeing and feeling the world differently; allowing for a creative feedback loop between artist, individual spectator and society.
Based on this topic, the main language for communication and design that we chose is the urban language of road signs and distinctive intra-urban minimalist aesthetics.
One of the main symbols we used for communication is the arrow. This is a symbol of merging, meeting and sharing experience between different artists who come from all over the world, it is a symbol of moving forward, up, a symbol of flow, a given course, direction. In addition, within the framework of the festival, free excursions around Nizhny Novgorod Street art spaces are organized every year, and the arrow literally is associated with one of the most recognizable and popular points in the excursion routes, as well as a symbol of the city.
This project was carried out as part of our internal corporate program → "Invited Art Director," where we invited ‘Kurt’ studio to the position of art director.
Project → Фестиваль уличного искусства «Место»
Agency → Unblvbl
Art directors → Kurt / Timur Saberov
Design → Maria Volkova
Photo → Anna Garanicheva
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