Design solution
My vision behind the design of the logo was to look at how strong and fast of the Bianchi riders when they riding their bicycles on the tracks. To create a logo design representing the Eduardo Bianchi’s passion for affordable, high quality, Italian styled bicycles: “The best performance for the most demanding rider”.
Objective
To create a new look of Bianchi from old style to modern. The logo design and guidelines for the Italian bicycle company. Bianchi wanted a visual concept that matched the quality of their bikes, an honest but proud representation of the high level of detail and craftsmanship they put into their products.
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