Company
Neemb is a service based on OKR methodology for planning and tracking tasks, analysis of working processes and connecting them to global aims of the team/company.
Problem
Planning tools could be very complicated for common users. The main aim of the brand strategy is to show potential customers that planning isn't a boring and a difficult process created for large companies.
It could be easy, helpful and even fun for all of us. Moreover, Neemb would like to stand out of competitors, staying understandable for potential customers, so the brand identity should be a great balance between novelty and familiarity.
Solution
After completing a competitor analysis, I came up with an understanding that most of them use simple geometric shapes full of different angles in their brand identity. Solutions like these may cause a feeling of structuredness and create the image of complicated product with uneasy onboarding process. That's why I've decided to go opposite direction and use smooth shapes to stand out of others and promote the idea of simple planning available for everyone. Neemb should show that planning won't make your life worse, boring or make you feel like you are being bound by your schedule. Other way round, it's a simple process which will weave into your life and make it better, it will happen
as easy as scribbling a pen.
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