MISS LUCY — Eatery & Cafe | Branding Identity & Strategy
MISS LUCY is that little spark of childhood nostalgia that lives inside all of us. She’s curious and fearless and loves learning about the wonders of the big wide world around her. A whimsical character with a heart of gold, MISS LUCY embodies the spirit of childhood innocence and its playful nature.
Bridging the gap between generations young and old, MISS LUCY contrasts a youthful positivity with an experienced and tasteful palate. A down-to-earth expression of the surrounding environment and the atmosphere we seek to create, this idea incorporates earthy tones of eucalyptus and soothing pastels, contrasted with playful pops of colour that echo the joy and laughter of the space.
Designed by BrandWorks
Creative Director: Michael Tan
Account Manager: Holly Dillon
Graphic Designer: Miranty Annisareta
