Cà phê is the Vietnamese meaning of coffee, in which I take a huge pride in and I strongly believe that you should try Vietnamese coffee at least once in your lifetime.





This sketch is among the approaches in my proposal to a branding project owned by a coffee brand in Hanoi the capital. The brief was to highlight the journey of a coffee bean before it ends up in our daily cups of coffee. Even though the idea got rejected, I decided to go to extra lengths to pursue it as my personal project.






I would love to liken each farmer to a warrior that has accompanied the coffee beans in this long exciting journey.​​​​​​​





The patterns and designs were inspired by the environment and all of the factors that are closely attached to the coffee makers. The working people are also illustrated in a more optimistic and enthusiastic mood and tone.

This is because I think they may breathe in a kind of 'magical' energy to accomplish their mission at their best, bringing us a lingering cup of coffee.



Thanks for your time.
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Cà phê
99
971
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Published:

Cà phê

99
971
2
Published:

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