CLIENT: Dent Estet (4 Kids), a leading network of stomatology clinics.
BRIEF: Create a new visual universe and engagement for the website.
INSIGHT: Most often, parents are more scared of a visit to the dentist than the littles ones are. They manage to transmit their worries long before their kid's first visit to the cabinet (which they usually postpone).
CREATIVE IDEA: Empowering kids to easily confront dental issues and check-up appointments by creating a playfull partnership between them and the doctors. We presented stomatologists as superhero figures, with modern gadgets and special powers, that help kids fight cavities, and other monsters. We created 6 strong characters (Captain Haha, Miss Ray, Obturis, Queen Zircon, Sigilio, Orto Denta), each one represents a dental treatment. The esthetic approach is close to a kid's playground univers, with action figures, video games and 3d animations.
My part - Art Direction, Character design, & 3D modelling, in a project-based collaboration with Screen Native Agency
Copywriter - Mircea Musteață (Screen Native)
Creative Lead - Mugur Pătrașcu (Screen Native)
The Sketches
The process...
Renders
