The sign was developed with the combination of the first letter of the brand name, a heart beating chart, and an ascending graphic - representing a plan of action. The font used for the logo design is based on a modern font and adapted for a lowercase, technological, typogram.
The orange was chosen following the psychology of colors, it’s balanced, vibrant, and full of energy. It’s also friendly and inviting, reflecting warmth, excitement, and enthusiasm. We believe this description fits the brand, so orange was chosen as the main color.
The orange was chosen following the psychology of colors, it’s balanced, vibrant, and full of energy. It’s also friendly and inviting, reflecting warmth, excitement, and enthusiasm. We believe this description fits the brand, so orange was chosen as the main color.
