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Kraków Culture
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branding_web design_web development
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Kraków Culture is the Kraków City programme to promote most interesting cultural events hosted in the city. Main idea was to create branding that will celebrate seasonal diversity of cultural offer and stress out 16 categories, that tourists and citizens can explore. Since the name of Kraków city is being written in it's original way, we've decided to use diacritic element as the leading motive of identity. It helps to stress out the proper spelling of the name and makes it easier to memorise for the foreign viewer. The shape itself is also to be used as a sort of hole, through which we can peek at the objects.
The concept is based in idea of promoting young illustrators from our city, whose works can be shown as the distinguishing element for both - seasons & categories.
