Client came for me with an idea to make unique design for cardboard cups for his dental clinic with an illustration of a happy and friendly doctor.
The main purpose - to make patients a little less stressed before visiting dentist office.
Client sent me couple references to define his vision:
First, client wanted an illustration to be more caricature and cartoon-styled, but not extra minimalist as on example.
As a starting point I took a portrait of Head Dentist of the clinic and sketched it in caricature style:
But this style didn't match good with the idea of friendly doctor, so we decided to move forward more cartoonish style and less grotesque.
And we came up with Sketch 3 - the final version of an illustration.
With some manipulations in Photoshop I made dentists teeth whiter, erased some extra wrinkles and added client's logo to the background (updated it with watercolor texture to mach
For the background I found an abstract brush stroke pattern on Freepik and edited to match colors
After combining pattern, illustration and text blocks, I came up with these design
Client approved, and we came up with this final product