Raising Awareness about Wildlife Consumption and Public Health -
Illustration and Design of Information Poster
2020 has been a year that reminded humanity of so many things. It has shown us drastically how the lives of all living beings are inherently intertwined and that despite all development and all technology, humankind can still be brought to a halt by something as tiny as a virus. It is a humbling lesson that bears within the chance of improvement, better awareness and finally: change.
When Association Anoulak approached me with the idea of an awareness raising campaign about the health risks of wildlife consumption, I was immediately convinced that this was exactly the right timing. I've been introduced to the impressive work of Association Anoulak during the work on my children's book on Pangolins in 2019. They are dedicated to the long-term conservation of biodiversity and community resilience in Laos.
To combine the topics of public health and conservation in one poster makes a lot of sense in Laos, and especially in these times. The A2 sized poster (which can be folded into a A5 sized brochure) aims at the Lao population from middle- or high-income families who see the consumption of wildlife as a special treat, a showcase of prestige or as an alternative to modern medicines. It summarizes in an understandable way how humans are putting increased pressure on our environment (by engaging in hunting, wildlife trade, deforestation…) and how as a result, the risk of transmission of diseases such as Covid-19 rises.
The 2500 printed copies of the poster are displayed at strategic places like markets and community centers all over Laos and used for the project work of different organizations, like World Wild Fund for Nature (WWF), International Union for the Conservation of Nature (IUCN), Wildlife Conservation Society (WCS), GIZ- German development organization, Helvetas - Swiss Development organization, The World Bank, Agrisud International, Lao Conservation Trust for Wildlife, Nam Ha National Protected Area, Adventist Development and Relief Agency International (ADRA), Comité de Cooperation avec le Laos, Free The Bears, Pha Tad Ke Botanical Garden, Aruna Technology Ltd, Nam Theun 2 Power Company, Sepon Mine Operation.
Thanks to the financial support of the Pardicolor Creative Arts Fund I was able to contribute a set of illustrations and also take responsibility for the design of the poster/brochure. The Pardicolor Creative Arts Fund supports the creation, development and presentation of new art work on wildlife, biological diversity, ecological and social issues in Southeast Asia. Thank you for your support!