[A] Marque Exploration
[A] Marque Exploration is graphic design research by SPIN for aircord inc. The project experimented with different A graphics from lines, 3D and motion graphics. SPIN's approach to aircord’s identity was inspired by the fusion of the analogue and digital, the organic and structured in their creative output. The result is a bespoke typeface that works on different levels of abstraction, with variations on letterforms.
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