SCale up is an annual conference for Loan Market's franchise network where brokers can unite, share and tackle the challenges ahead. scale up is a seminar to take your business to the next level.
For this event, the communications department wanted a visual identity system that was in your face and attractive to the network. Two contrasting colours were used as the primary palette, along with bright washed out photos and graphic elements. The arrow was the main beacon of inspiration for this visual identity because it denotes movement, growth and scale, with all the graphic elements used based around that idea. A thick typeface was selected, because of the power behind the seminar, and uppercase letters to invoke a sense of might.
