Fima is a made up festival that celebrates the first edition. For this reason, the branding design was a clue issue to compete with the large number of consolidated festivals which count on a faithful audience every year.
The main idea was designing an original identity -cool, fresh and trend- which could stand out between the large number of billboards in a street wall. The final result was three billborads inspired in origami art, one for each kind of music: rock, electronic music and indie.
As a festival worth his salt, Fima needed a flyer design. It was a main point to claim audience, even more if possible that billboards. Money wasn't an issue, so I decided to extract the origami's idea and designed a flyer which people could play with. The result was an electric guitar made with origami art.