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So thrilled to finally share with you this amazing project that I did for Hot Wheels x Gucci as part of Gucci's 100th anniversary celebration!
Hot Wheels has immortalized the 1982 Gucci Cadillac Seville creating this limited edition 1/64 scale car which is the first high fashion collaboration for Hot Wheels and first official collectible from Gucci.
For the project I decided to go further and not just making a photo production, but as well creating a collectible piece by recreating a miniature diorama of Gucci's first shop in Florence, inside a wooden box that stands as a "travel in time suitcase", which included the Hot Wheels x Gucci limited edition scale car.
This Hot Wheels x Gucci collaboration was a real joy and one of my most beloved projects so far… For what these brands represents in the design world.
Direction, Concept, Design, Model Making, Photo, Video & Post by: Felix Hernandez
Model Car by: Mattel, Hot Wheels
Producer: Alessandro Occhinegro / Gucci
Box Wood work by: Eclectica
Fine art Print by: Espacio 9
Leather Work by: Jose Rocha
Laser Cutting by: American Sign
WIP / WORK IN PROGRESS / FACADE & BOX DESIGN.
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